Thrifting Can Save the World Campaign

Role: Project Manager

Goal: Get college students at University of Oregon who think they’re above thrifting to shift their perception and change their purchasing habits by reframing thrifting as a way to express one’s personal style through interesting, one-of-a-kind pieces, by emphasizing the individuality of clothes no one else has, thrifting will become valued by college students who want to stand out, are interested in fashion, and want to express their personal style through cool and unique clothing.